It Started With a Candy Bar
I've been inside more sales rooms than I can count, and the problem is almost never what people think it is.
My first real sales lesson came from a middle school candy bar fundraiser. While everyone else knocked on neighborhood doors selling them for the normal $2 each, I went to a local community college and sold them using the line “1-for-$2, or 2-for-$5." And here’s what was curious — nobody ever bought just one. Everyone chose the 2-for-$5. Not because of the price, but because of how the transaction was framed. I wasn’t trying to outsell anyone. I was exploring the idea of making a sale fun and easy, which made the transaction better for everyone.
That curiosity never left.
I've sold pest control treatments, closed waterproofing contracts worth six figures, built sales training programs, and helped a family business make the deliberate strategic decision to close after nineteen years. I even sold Kirby vacuums door-to-door for two weeks before my conscience made me quit, which taught me something important about the difference between persuasion and manipulation.
What I found, every time, was the same thing: the people weren't the problem. The structure was.
That's what Good Advice is built to do.
Most businesses don’t have a salespeople problem, they have a sales structure problem.
I repeatedly see the same issues: Inconsistent follow-up. Founders who couldn't get out of the sales seat. Compensation plans that attracted the wrong people. Funnels that were actively working against themselves.
These aren't motivation problems – they're structural ones, and they don't get fixed by working harder or hiring differently.
I work with entrepreneurs and family businesses who know something is wrong with their sales, but have been solving it at the symptom level. My approach is diagnostic and structural. Together, we figure out what's actually limiting growth and build the sales structure capable of sustaining it long term.
People sometimes ask why I consult instead of simply running sales for a single company.
The honest answer is that I love sales too much to limit it to one room.
Teaching it, diagnosing it, rebuilding it across different industries and different businesses - that’s where the work stays interesting. Sales is the greatest profession in the world, and helping other people discover what it can do for their business is the most rewarding version of it I've found.
Outside of the work, I'm deeply rooted in faith and family, and an avid world traveler who believes that understanding how people think and make decisions in different cultures makes you a better strategist everywhere.
If you're ready to stop patching the problem and start fixing it, I'd like to have that conversation.
If You’re Ready to Build What Growth Requires, This is Where We Start.
The Discovery Call is a focused conversation, not a free consultation, not a sales pitch. It’s a mutual evaluation designed to determine whether your situation is one where this process will create real, measurable value.